10 a.m.–4 p.m. Merchantile Market

Noon–1:30 p.m.: Mo Maduro (indie/blues)

2–4 p.m.: Mario Why (indie/canyon pop)

Mo Maduro

Mo Maduro is an emerging Phoenix-based singer-songwriter, known for a new age blend of blues, jazz, and soul. A multi-instrumentalist who plays guitar, piano, drums, and bass, she is recognized for her soulful vocals, laid-back, groovy sound, and performances around the Valley.

Mario Why

Mario Yñiguez (he/him) is a songwright, composer, multi-instrumentalist, director, and creator. He is known for his versatility across genres, sincere craftsmanship, and a conceptually holistic approach to creation. Yñiguez can be seen weaving his work through solo projects under Mario Why, as a guitarist and vocalist for the band Harrison Fjord, and in the pits of musicals. In May 2025, Yñiguez released his debut EP, Their Hearts Were Full of Spring, under Mario Why. Transforming his musical theatre and classical vocal expertise into what one can describe as “lusciously-indie” or “baroque canyon pop” and with alternative odes to chamber music and Americana, Mario Why’s debut shines a new light on his artistic identity.